Monthly Archives: November 2017
Build-A-Bear Workshop ups its online strategy
In partnership with Lyons Consulting Group (part of Capgemini Group), Build-A-Bear has re-imagined its total digital experience, launching new web sites…….read more
Tips For Small Business Marketing
Certain Ways To Direct And Increase Traffic To Your Blog
On a survey, it was found that almost all the business is giving the marketers the hard work of creating the content for your blog. It is also correct that blogging is the real best technique in which you can direct traffic to your site but there are some specific techniques that you need to apply. Mentioned below are some of those techniques:
• Join the blogging community – The best way to gain traffic is just by giving comment to another’s blog or even you can share their content, this will attract the reader to your own website. Moreover, you can also be away from the track and help your other friend who is none other than a stranger. While helping your friend you will notice that the stranger friend will build up the site by increasing the traffic. Just try to remember a common phrase that if you want to make a million then at the same time you will have to help a million.
• Building an email list – If you offer some of the valuable content and the freebies with the help of your personalized message then will gain a long email list.
• Never compare the quality of the content – You should never post the content that will degrade the quality of the website. Thus it is preferable to post less content but of high quality. If you want to create excellent content then you can do that by researching.
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SDI Media Acquires International Marketing Agency, PPC Creative Ltd.
With offices in London and Los Angeles, PPC is one of the world’s leading producers of marketing collateral and content for the global film industry; creating, producing, localizing and delivering marketing…..read more
Current Trends in Email Marketing
Over the years business continues to record high sales resulting from email marketing directly. While most of the techniques used in the past aren’t useful anymore, the market adapts. The use of email in marketing isn’t dead or dying but revolving.
2017 has seen the fast adoption of the following email marketing trends. We are positive that these trends will rule email marketing in 2018. They include:
Adopting automation and ditching the use of newsletters
Email marketing is an important digital marketing strategy that is recording a high rate of migration towards automation. In automation, you have to use an automated email-series that is full value to teach your audience about a specific item that will arouse their interest.
The use of gated content
If you have opened a link and got a notification like this ‘you have reached your limit of 5 free articles a month’ you were accessing gated content. This is a technique applied for the site to sell more of its digital content. In most cases, you get gated content in exchange for your email.
Customers are asking for respectful pop-ups
And marketers are sending pop-ups their way, respectfully. Though there was a time when we thought the pop-ups are dead, you couldn’t hunt down the X button. Right now, the pop-ups don’t block your user experience, and they come embedded on your website. You can also trigger it when you click a link or when you exit the page.
More use of mobile
With Google announcing their move to mobile-first indexing, the pages with poor mobile experiences are getting banned while pages with overlays and pop-ups penalized.
You will also realize the use of less content but with emphasis on high-quality. You should also watch out for video marketing, taking list building off the website, and using recap email.
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